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Life Tastes Sweeter at 40
25 June 2008
To celebrate its 40th anniversary this year, frozen desserts specialist Alveston Kitchens from Heinz Foodservice has a few ruby-red gems up its sleeve, including an exquisite Fruits of the Forest cheesecake topped with whole blackcurrants, redcurrants & blackberries, to encourage caterers to have their cake and eat it. In other words, put some thought into their desserts range, sweeten profits and give rivals a slice of real competition...
Don't desert desserts
Consumers may not be eating out as much1 but when they do, they like to indulge, with almost half of the UK admitting they like to treat themselves to a dessert out of home2.
The challenge is, however, customers feel dessert menus lack variety, while caterers admit that in their bid to serve up overall quality, desserts tend to be an afterthought3.
Alveston Kitchens, which is celebrating its 40th birthday, not only offers a 90-strong range of delicious frozen desserts made with quality ingredients including gateaux, cheesecakes, trifles, meringues, apple pies and speciality trifles, tiramisus and profiteroles, it delivers:
Heritage and expertise in market - relevant, high quality products
Traditional quality sellers - consumer favourites that sell
Hand finished presentation - consumers will never know they are frozen
High quality ingredients - market leading household name products and GM free
Speciality meringue capabilities - texture of finished products is as good as freshly made
Emily Frank, brand manager for Alveston Kitchens, said: "Desserts as a market sit in a frozen category worth 18% of a £2.9bn frozen food industry4," she said. "However, half of consumers who look at a dessert menu out of home choose not to have one5, partly because of the limited choice in comparison to starters and mains. With footfall decreasing, caterers need to consider breadth of choice in their dessert menus, encouraging round the table debate and making customers struggle with their decision because all the desserts sound too delicious.
"We have a wealth of knowledge in terms of what consumers want on a menu, how they make their purchasing decisions and how they can be persuaded to pay more. With Alveston Kitchens, menus are more appealing and exciting with desserts that customers love, that taste great, look great and are great value."
Berry classy cheesecakes
Cheesecakes are the third most listed frozen dessert in the UK after ice cream and sundaes6. To celebrate its ruby anniversary, why not try a few fruit bursting summer gems from Alveston Kitchens, all of which have a creamy cheesecake filling and crumbly digestive biscuit base. They include:
Fruits of the Forest - topped with whole blackcurrants, redcurrants & blackberries - 6 whole cakes per case
Cherry - covered in full flavoured, plump deep red cherries - 6 whole cakes per case
Strawberry - adorned with succulent strawberries in a rich, indulgent sauce - 6 whole cakes per case (pre-portioned also available - 2 cakes per case, 10 portions per cake)
Blackcurrant - lavished with juicy whole blackcurrants - 6 whole cakes per case (pre-portioned also available - 2 cakes per case, 10 portions per cake)
Raspberry Seduction - a burst of intense raspberry flavour crowned with white chocolate and raspberry mousse with raspberry sauce and chocolate curls - individual pre-portioned cakes (14 portions)
1.Cambridge Direction Operator Research Feb 07 2. Mintel, Chilled Desserts - UK - March 2007 3. NPD Crest 4. ACNielsen (Ambient, Frozen & Chilled + IGD Cash & Carry figures - 52wk to Dec 2007)5. NPD Crest 6. Menurama 07.1
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